In a keyword search of resumes and cover letters, employers identify, either electronically or manually, important words or phrases related to the job description. Candidates will then be selected for further review based on the number and/or level of matches found in the search.
According to Registered Organisational Psychologist & Career Coach, Phiona Martin, “Most companies are using (Applicant Tracking Systems)ATS and if you are making online applications, you can no longer ignore the requirement for your CV to be ATS “friendly.”
To develop a keyword resume and cover letter, study the job description carefully, identifying important words/phrases from both the responsibilities and qualifications of the job (highlighted in red for demonstration purposes only). Incorporate these words and phrases into your resume and cover letter using your background and experiences.
Sample Cover Letter
Phiona Martin recommends the following seven ways to ensure your CV is ATS attractive and actually lands in a human recruiters hands.
Mirror the Job Description wording in your CV, including the tense it is written e.g if job description says “management of suppliers” change if your CV says “managing vendors and contractors”. This requires customising your CV for every job. NB: Do NOT copy and paste job description word-for-word you may be penalised by ATS or recruiter.
Nail those keywords. There is lingo in every profession/industry. It maybe software, skills, certifications, licenses, responsibilities, or procedures. The words that matter in your profession need to be included in your CV/Resume. Use both acronyms and spelled out form of titles.
Repeat important keywords related to your skills a few times in your CV. Do NOT merely stuff as many key words as possible as the new scanners pick up this tactic. It will also be a turn-off to the recruiter who actually reads the CV if your CV does get past the scanner process. A recommended suggestion is using a keyword two to three times per CV, taking into account that it is coherently placed.
Make use of free cloud services like Wordle and TagCrowd to help you determine the right keywords to use in your CV. Just copy and paste the job description into the generators and the software will tell you which keywords are important to include in your CV.
Only use text. Don’t use graphics, logos, or tables in your CV as fancy graphics, images, tables, and logos confuse the ATS. Anything placed in header and footer areas is invisible to the ATS, do not put important information in these sections.
Headings. Put in straight forward traditional headings such as; Work Experience, Education, Qualifications, Experience, Hobbies, and References and avoid creative titles as they may not be recognised by the ATS
Job Titles. Pay attention to the job title in the advert. E.g. if you are a Finance Manager, but the job title is for an Accounting Manager, be sure that you include “Accounting Manager” somewhere in your CV.
Get more from the #CareerCoach at http://www.phionamartin.com/blog. Sample CV & Cover Letter adapted from unl.edu/careers
For questions like these, you want a story that illustrates your ability to work with others under challenging circumstances. Think team conflict, difficult project constraints, or clashing personalities.
Talk about a time when you had to work closely with someone whose personality was very different from yours.
Give me an example of a time you faced a conflict while working on a team. How did you handle that?
Describe a time when you struggled to build a relationship with someone important. How did you eventually overcome that?
We all make mistakes we wish we could take back. Tell me about a time you wish you’d handled a situation differently with a colleague.
Tell me about a time you needed to get information from someone who wasn’t very responsive. What did you do?
If the role you’re interviewing for works with clients, definitely be ready for one of these. Find an example of a time where you successfully represented your company or team and delivered exceptional customer service.
Describe a time when it was especially important to make a good impression on a client. How did you go about doing so?
Give me an example of a time when you did not meet a client’s expectation. What happened, and how did you attempt to rectify the situation?
Tell me about a time when you made sure a customer was pleased with your service.
Describe a time when you had to interact with a difficult client. What was the situation, and how did you handle it?
When you’re working with a large number of customers, it’s tricky to deliver excellent service to them all. How do you go about prioritizing your customers’ needs?
ABILITY TO ADAPT
Times of turmoil are finally good for something! Think of a recent work crisis you successfully navigated. Even if your navigation didn’t feel successful at the time, find a lesson or silver lining you took from the situation.
Tell me about a time you were under a lot of pressure. What was going on, and how did you get through it?
Describe a time when your team or company was undergoing some change. How did that impact you, and how did you adapt?
Tell me about the first job you’ve ever had. What did you do to learn the ropes?
Give me an example of a time when you had to think on your feet in order to delicately extricate yourself from a difficult or awkward situation.
Tell me about a time you failed. How did you deal with this situation?
TIME MANAGEMENT SKILLS
In other words, get ready to talk about a time you juggled multiple responsibilities, organized it all (perfectly), and completed everything before the deadline.
Tell me about a time you had to be very strategic in order to meet all your top priorities.
Describe a long-term project that you managed. How did you keep everything moving along in a timely manner?
Sometimes it’s just not possible to get everything on your to-do list done. Tell me about a time your responsibilities got a little overwhelming. What did you do?
Tell me about a time you set a goal for yourself. How did you go about ensuring that you would meet your objective?
Give me an example of a time you managed numerous responsibilities. How did you handle that?
You probably won’t have any trouble thinking of a story for communication questions, since it’s not only part of most jobs; it’s part of everyday life. However, the thing to remember here is to also talk about your thought process or preparation.
Give me an example of a time when you were able to successfully persuade someone to see things your way at work.
Describe a time when you were the resident technical expert. What did you do to make sure everyone was able to understand you?
Tell me about a time when you had to rely on written communication to get your ideas across to your team.
Give me an example of a time when you had to explain something fairly complex to a frustrated client. How did you handle this delicate situation?
Tell me about a successful presentation you gave and why you think it was a hit.
MOTIVATION AND VALUES
A lot of seemingly random questions are actually attempts to learn more about what motivates you. Your response would ideally address this directly even if the question wasn’t explicit about it.
Tell me about your proudest professional accomplishment.
Describe a time when you saw some problem and took the initiative to correct it rather than waiting for someone else to do it.
Tell me about a time when you worked under close supervision or extremely loose supervision. How did you handle that?
Give me an example of a time you were able to be creative with your work. What was exciting or difficult about it?
Tell me about a time you were dissatisfied in your work. What could have been done to make it better?
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